March 09, 2014 at 11:57 PM

Proton_Exora_05.jpgPROTON Cars Australia has experienced a vibrant February with a total of 106 sales, according to VFACTS figures released today.


The February sales figure is an increase of 63% or 58 units over the previous month and YTD growth of 33.9%. It is also an upsurge of 41 units for the corresponding month last year.


The growth in sales can be attributed to many factors – a constantly growing and confident dealer network that currently has 30 outlets, a reinvigorated model range, including the arrival of Australia’s most affordable seven-seater, the Proton Exora and a concerted marketing program to raise the awareness and visibility of the brand.


This has resulted in strong sales enquiry, increased showroom traffic across all dealerships and regions and excellent sales growth.


Billy Falconer, PROTON Cars Australia General Manager Sales & Marketing said, “We’re delighted with the result and sales growth. The total value equation and competitive pricing of our range of cars, together with an expanding and confident dealer network and marketing program have all come together to deliver this pleasing result”.